Empowering Brand Builders
- November 24-28, 2026 · 5 DAYS
- Newport Performing Arts Theater, MANILA PH
- IN PARTNERSHIP WITH
About Brand Con
The Nation's Premier Brand-Building Convention
Empowering Brand Builders — one story, one strategy, one stage at a time.
Brand Con is the Philippines’ first and only annual convention dedicated to holistic branding excellence. For 5 full days, the country’s best brand founders, strategists, and marketers gather to learn, build, and celebrate what makes Philippine brands truly great.
Whether you’re just starting your brand journey or leading an established company, Brand Con 2026 is built for you.
5
DAYS OF Convention
50+
BRAND FOUNDERS & EXPERTS
1K+
DELEGATES EXPECTED
1st
CONVENTION OF ITS KIND IN PH
THE BRAND CON EXPERIENCE
What to Expect at Brand Con 2026
Four immersive tracks. All designed to empower every Filipino brand builder in the room.
Plenary Talks
Learn the complete brand-building framework — Brand Strategy, Brand Identity, and Brand Marketing — directly from the founders who lived it.
Mentored Workshops
Apply your learning immediately in expert-led breakout sessions with mentors from PANA, BNI, DMAP and more.
Sponsors Expo
Connect face-to-face with brands and service providers that can directly help build your brand and your business.
Brand-Building Festival
Two FREE open days celebrating the Filipino brand-building community. A festival of ideas, energy, and connection for everyone.
THE PROGRAMME
5 Days. 5 Experiences.
Click each day to explore the full schedule.
Ries Brand Positioning Masterclass
Deep-dive into brand strategy and positioning
₱4,888 DAY 1 PASS
Brand-Building Stories by Founders
First-hand narratives from founders of iconic Philippine brands
₱4,888 DAY 2 PASS
- Day 2
- 9:40AM-10:50AM | Nov 25, 2026
Turning Consumer Understanding and Purpose into Strategy and Competitive Advantage
Barbara Young
Vice President, Corporate & Commercial Strategy, Acumen Strategy Consultants
- Day 2
- 10:50AM-12:00PM | Nov 25, 2026
How Powerful Creativity Turns Brand Strategy into Identity, Attention and Growth
Jake Yrastorza
Co-Founder & Managing Partner, GIGIL
Francisco “Coco” Mauricio
President & CEO, WeFund Lending Corp. (JuanHand)
- Day 2
- 1:10PM-2:20PM | Nov 25, 2026
Building Brands Through the Power of Hyperlocal Relevance
Erika Canoy-Sanchez
Executive Vice President & Chief Operating Officer, RMN Networks Marketing and Media Ventures
- Day 2
- 2:20PM-3:30PM | Nov 25, 2026
Focus Is Choosing What to Say No To
Jomag Magsaysay
Co-Founder, Potato Corner
Raymund Vincent Aaron
President & “Banana Chief,” Villa Socorro Farm
- Day 2
- 3:45PM-4:55PM | Nov 25, 2026
Building Communities, Partnerships and Entrepreneurial Ecosystems
Trixie Esguerra-Abrenilla
Mellissa Limcaoco
- Day 2
- 4:55PM-6:05PM | Nov 25, 2026
How Angkas Turned Customers Into a Community and a Brand Into a Movement
George Royeca
Brand-Building Festival — Day 1
Open to all — celebrate brands, ideas, and the Filipino brand-building community
FREE OPEN ENTRY
Festival Programme — Announcing Soon
Day 3 is FREE and open to everyone. Full programme coming soon. Follow us on social media for the latest updates.
Brand-Building Festival — Day 2
More talks, more energy — still free for all
FREE OPEN ENTRY
Festival Programme — Announcing Soon
Day 4 is FREE and open to everyone. Full programme coming soon.
Next Gen Brand Leadership Summit by C-Suite
Exclusive summit for academe and junior marketers shaping the future of Philippine brands.
₱488 STUDENT PASS
₱888 JR. MARKETER PASS Day 3, 4, 5 Passes
- Day 5
- 9:40AM-10:50AM | Nov 28, 2026
Bringing our Brand Purpose to Life
Margot Torres
Managing Director, McDonald’s Philippines
Cesar Jose “CJ” Jesena
Retail Industry Consultant & Philippine Retailers Association Thought Leader
- Day 5
- 10:50AM-12:00 PM| Nov 28, 2026
Keeping BPI Relevant for the Next Generation
Cathy Santamaria
Senior Vice President & Chief Customer and Marketing Officer, BPI
- Day 5
- 1:00 PM to 2:10 PM | Nov 28, 2026
Growing Through Reinvention, Acquisition and Complementary Capabilities
- Day 5
- 2:10PM-3:20PM | Nov 28, 2026
Winning Through Customer Experience and Digital Transformation
Albert Cuadrante
Executive Vice President & Chief Marketing and Customer Experience Officer, UnionBank
Marcy Kohchet-Chua
VP for Client Relations and Subject Matter Expert, ACUMEN Strategy Consultants
- Day 5
- 3:35PM-4:45PM | Nov 28, 2026
Building Winning Brands Through Consumer Trust, Innovation and Execution
Greg Banzon
Executive Vice President & Chief Operating Officer Century Pacific Food, Inc.
- Day 5
- 4:45PM-5:55PM | Nov 28, 2026
Trust, Innovation and Leadership Across Generations
Jan Evangelista
Operating Vice President –
General Manager at UL Skin Sciences.
Arlene Tan-Bantoto
President & General Manager, Wyeth Philippines; Business Executive Officer, Nutrition & Health, Nestlé Philippines
WHO'S SPEAKING
Learn From Brand Founders & Experts
Learn and gain insights from visionary founders, co-founders and Sr. C-suite exectuives behind today’s leading brands.
Announcing Soon
Follow us on social media to be first to know.
Access Options
Choose your BRAND CON 2026 Experience
Pick the days that fit your brand journey.
3-Day RIES Summit & Festival Pass
(November 24, 26 and 27)-
Includes FREE access to Days 3 and 4
-
Theatre Seats
-
LUNCH in Selected Newport Mall Restaurants
-
DISCOUNTS in Newport Mall Coffee Shops (All Day)
-
Hotel discount up to 20%
-
Special Discounted Rate in Holiday Inn Express
-
Automatic Epic World Membership Perks
3-Day Brand-Building by SME Founders & Festival Pass
(November 25, 26, and 27)-
Includes FREE access to Days 3 and 4
-
Theatre Seats
-
LUNCH in Selected Newport Mall Restaurants
-
DISCOUNTS in Newport Mall Coffee Shops (All Day)
-
Hotel discount up to 20%
-
Special Discounted Rate in Holiday Inn Express
-
Automatic Epic World Membership Perks
4-Day RIES & SME Founders Pass
(November 24 to 27)-
Includes FREE access to Days 3 and 4
-
Theatre Seats
-
LUNCH in Selected Newport Mall Restaurants
-
DISCOUNTS in Newport Mall Coffee Shops (All Day)
-
Hotel discount up to 20%
-
Special Discounted Rate in Holiday Inn Express
-
Automatic Epic World Membership Perks
5-Day Full BRAND CON 2026 Pass
(November 24 to 28)-
Includes FREE access to Days 3 and 4
-
Theatre Seats
-
LUNCH in Selected Newport Mall Restaurants
-
DISCOUNTS in Newport Mall Coffee Shops (All Day)
-
Hotel discount up to 20%
-
Special Discounted Rate in Holiday Inn Express
-
Automatic Epic World Membership Perks
3-Day Next Gen Summit & Festival Student Pass
(November 26 to 28)-
ColLab Space (Sheraton Manila Hotel)
-
Includes FREE access to Days 3 and 4
-
Conference Seats
3-Day Next Gen & Festival Junior Marketers Pass
(November 26 to 28)-
ColLab Space (Sheraton Manila Hotel)
-
Includes FREE access to Days 3 and 4
-
Conference Seats
Festival Access
(November 26-27)-
ColLab Space (Sheraton Manila Hotel)
-
Open to all
-
Registration Required
OUR PARTNERS
Event Partners
Brand Con 2026 is made possible by brands and organizations that believe in empowering Filipino brand builders.
COMING SOON.
+ PLATINUM SPONSORS
CO-PRESENTERS
GOLD PARTNERS
SILVER PARTNERS
BRONZE PARTNER
MEDIA PARTNERS
PRESENTING MEDIA PARTNERS
IN COLLABORATION WITH
COOPERATORS
